SONIC Drive-In and America’s Got Talent – Sonic Cup 2021

NBC and Fremantle have partnered with SONIC Drive-In to launch a season-long collaboration with America’s Got Talent (AGT), bringing fans closer to the real people and authentic moments of summer’s most-watched competition show. The partnership will include extensive on-air, digital and social integrations, SONIC “AGT” branded judges’ cups and guest giveaways to make fans feel front and center on the iconic stage.

SONIC Glowasis

Auditioning contestants will share their feelings in a SONIC Glowasis – a glowing confessional booth – either before or after hitting the stage. The weekly SONIC Lounge Space during live shows will take audiences backstage to a branded lounge setting where finalists will share an exclusive glimpse into their journeys, deepening their personal connection with viewers.

SONIC Golden Buzzer Special

Up to 10,000 fans will be able to get a free order of SONIC’s golden tots after one of the judges hits the Golden Buzzer during an episode this June. The promotion will run through early July and celebrate the biggest moments throughout the season.

The Sonic Swag Shop

In addition to a new line of T-shirts, Sonic also released a fall line of branded merchandise in its e-commerce store this week. The collection includes a limited edition, 30 oz. tumbler emblazoned with an image of Simon Cowell and other images from AGT.

The shirts and other swag items are part of an ongoing effort by the fast-food chain to help public school teachers, with one dollar from each sale going toward its Sonic Foundation. The shirts, hoodies and T-shirts are all branded with different slogans or art related to the chain’s identity.

It seems that the brand is aiming to sell more T-shirts than usual this fall, as it is currently selling out of the limited-edition tumblers and other branded apparel in the Sonic Swag Shop. These t-shirts are a great way for shoppers to support their favorite local eatery while getting something that they will love to wear.

The Sonic Swag Shop is a nice place to find these products, as it is filled with T-shirts, can coolers and socks, all of which are branded with different slogans or artwork related to the brand’s identity. The tumbler is a hit with consumers and will likely sell out quickly, so it’s a good idea to keep an eye out for the rest of the drop.