David Flueck, Senior Vice President of Loyalty at Marriott International

David Flueck has been named Senior Vice President of Loyalty at Marriott International and will oversee Marriot Rewards – which includes The Ritz-Carlton Rewards and Starwood Preferred Guest – as well as provide global leadership for a future combined loyalty program.

He joined the company with the acquisition of Starwood Hotels and Resorts in September 2016, serving as Senior VP, Revenue Management and Starwood Preferred Guest. His teams were instrumental in delivering unprecedented member benefits on day one of integration – an effort which he will continue leading in his new role.

Early Life and Education

David Flueck was born and raised in Washington, DC and attended the University of Virginia for his undergraduate degree in entrepreneurship and law. Subsequently, he earned a master’s in public administration from that same University.

He currently holds the position of Senior Vice President, Global Loyalty at Marriott International. Prior to this role, he served as SVP, Revenue Management and Starwood Preferred Guest at Starwood Hotels & Resorts for 12 years.

Flueck has extensive expertise in brand development, strategy and customer service. He was part of the original team responsible for designing Element’s logo as well as managing Starwood’s global Revenue Management function. Flueck’s career is highlighted by his remarkable capacity to devise and execute strategies that foster business expansion.

Professional Career

David Flueck has been in the hotel guest service industry since the early 2000s. His most recent position is a top-flight position at Marriott International – the world’s largest hotel company. As head of their Loyalty division, he will oversee various programs across various platforms as well as oversee The Ritz-Carlton Rewards, their new mascot. Furthermore, David contributes to driving innovation and customer service initiatives within Marriott International’s organization.

One of the most rewarding aspects of Flueck’s new role is being able to focus on his longtime collaborators and learn from some of the best in the business. As a result, Flueck can devote more energy into ensuring Marriott remains competitive against its rivals.