Disney and Gucci Celebrate Chinese New Year With New Lines

In celebration of the Chinese New Year, Gucci has introduced a new capsule collection starring the iconic mouse. The collection features a number of different items including ready-to-wear, accessories, shoes, and even timepieces. These designs will be available in a number of locations around the world.

As part of the celebration, the brand has also introduced a special edition Mickey Mouse pin. Inspired by the pins that are displayed on interactive digital maps, the pin is a small sartorial feat that is both clever and functional. Besides being a functional gizmo, it will be able to be scanned by customers, passersby, and Google’s Maps. Although the company is not ready to reveal any details yet, it is rumored to be a limited-edition collectible.

On the fashion front, the collaboration has given rise to the Disney mouse-inspired hat, which is a must have for visitors to a Disney theme park. Along with the hat, the line has also introduced a bucket hat and backpack, which are both perfect for fans of the theme parks. They are both available for purchase online and in stores. This isn’t the first time that the brand has collaborated with a mascot, however. For example, Harry Styles and Gucci’s creative director partnered up to design a t-shirt that features a classic GG logo, as well as a Mickey Mouse design.

To get the ball rolling, Gucci and Disney released a marketing campaign to hype the collection, which was shot by Harmony Korine at Disneyland in California. One of the standout products is a 3D printed Mickey Mouse top handle bag. It was designed to celebrate Mickey’s 90th birthday and is available for $4,500. Another notable item is the Mini GG Supreme canvas. Though it is not a true Gucci creation, it was designed to mimic ’80s Gucci experiments.

The new line is also the first to be made with the help of Google. A special version of the Gucci App will be made available, featuring bespoke entertainment, as well as the chance to be “magic.” The app will also feature a virtual enchanted mirror.

However, there is only so much one can say about the Mickey Mouse-inspired t-shirt, bag, or sneakers. If you are looking to get in on the action, you can check out the collection at select Gucci outlets, as well as the South Coast Plaza boutique. All of the items from the Disney x Gucci capsule are also available in the brand’s online shop.

With such an exciting new line, it’s no surprise that Gucci has already made plans for another collaboration in the near future. Expect to see more from the brand as it celebrates its centennial next year. Until then, you can check out all of the other new pieces in the collection. Also, be sure to check out the other items in the Disney x Gucci capsule, including the watches, luggage, and scarves.