Johnnie Walker Partners With YouTube Star Lilly Singh to Close the Gender Leadership Gap
The Johnnie Walker brand partnered with YouTube star Lilly Singh to promote gender equality in the workplace and politics. Its ‘First Strides’ campaign aims to close the gender leadership gap. In its new initiative, the brand plans to support organizations that empower female entrepreneurs and leaders, and provide funding and mentorship to women who want to lead in the private and public sectors.
After the Supreme Court’s overturning of Roe v. Wade last year, women’s rights have become a national issue. Many organizations are focusing on the issue, and Johnnie Walker has joined the fight. Through its “First Strides” initiative, the brand is empowering the next generation of female leaders by creating opportunities for women to become cultural innovators.
Aside from promoting women in the workplace, the campaign also highlights the unique challenges that women in leadership positions face. The campaign will use videos and social media to share information about the importance of women in society. These videos will be created with a humorous and informative tone. They will also address the many scotch stereotypes that women face.
In addition to the videos, Johnnie Walker is also partnering with She Should Run, an organization that helps cultivate the potential of women in elected leadership. By supporting She Should Run, Johnnie Walker will aim to inspire two hundred thousand women to run for office by 2030.
In honor of Women’s Equality Day, the brand released a commercial that highlighted the importance of women in leadership positions. This ad has since gone viral, but it has received backlash. Some netizens have criticized the ad for being tone deaf. Other users believe it’s a poor choice for a whiskey brand.
Despite the backlash, the campaign has not ceased. The brand’s new partnership with Lilly Singh will continue to support the ‘First Strides’ initiative. Additionally, they have partnered with organizations like She Should Run and IFundWomen. As a result, the brand’s mission is to foster the success of women across all aspects of society.
While the brand has long been focused on female empowerment, the brand is expanding its reach. In addition to supporting She Should Run and IFundWomen, the brand is forging partnerships with organizations that are committed to advancing women in the workplace and community.
Last year, the brand released a limited edition bottle that featured a female motif. Since then, the brand has been more involved with female empowerment than ever before. Earlier this year, the brand debuted three-part video series about female empowerment. Each video was scripted by actress Lilly Singh, and it features Singh and other prominent women.
The video series was produced through Unicorn Island Productions. The company teamed up with NBCUniversal’s Universal Television Alternative studio to produce the content. Although the series does not address the political issues that some are citing, the videos do show how women’s unique strengths can be used to overcome barriers.
Throughout the campaign, the brand has released limited-edition Black Label products, which feature the striding man logo in a female form. Johnnie Walker has also forged partnerships with organizations that support women, and are dedicated to promoting women in sports and business.