Multi-Award Nominated Director Steve Ayson

Steve Ayson is well known for his commercial work. He has completed projects worldwide and in Australia and New Zealand is represented by 3and7.

His ads include Nike’s The Great Chase campaign and one that breaks with tradition by defying beer advertising stereotypes. Additionally, his work includes providing music composition services for Derren Brown TV specials.

Early Life and Education

Steve hails from Fiji where he played soccer and ran track before earning a scholarship to Brigham Young University Hawaii and serving his LDS mission in Sacramento, California before graduating with an Exercise and Sport Science degree.

Now residing in New Zealand with his wife and daughter, he takes great delight in spending time with his family and friends, participating in recreational sports activities, listening to music and reading books.

Multi-award winning director Tim Miller is best known for his work on Nike’s The Great Chase and Miller Lite: Networking campaigns, represented globally by MJZ and in New Zealand and Australia by 3and7 respectively. As founder of his own production company 3&7 he has directed 14 nationally airing commercials which have reached more than 16 Million people.

Professional Career

He has held multiple leadership roles and gained in-depth security architecture knowledge over his career. A resourceful big-picture thinker, he effectively leads top-level management projects to completion.

Ayson has earned worldwide acclaim as a director. First making an impression with 2002 supernatural short The French Doors, since then he has led various commercial campaigns such as Ghost Chips and Lotto Lucky Dog.

He is represented internationally by 3&7, an innovative agency that brings together top talent from around the globe. Carlton Draught’s Beer Chase by Clemenger BBDO Melbourne won him a 2012 DGA Award, breaking free of its traditional beer ads with grace and humor.

Achievement and Honors

Steve Ayson earned his first DGA nomination in 2012 for his iconic Carlton Draught beer commercial “Beer Chase,” featuring classic car chases from action movies combined with police-and-robbers themes while maintaining the trademark witty humor that had become part of their audience experience. It quickly became one of Australia’s favorite beer ads over time.

He won multiple awards as a director and is responsible for many iconic New Zealand spots such as Ghost Chips and NZ Lotto campaigns, as well as supernatural short The French Doors which earned a Leopard of Tomorrow Award at Locarno in 2002.

Ayson has directed several D&AD Award-winning Nike spots such as “The Great Chase,” as well as Miller Lite’s Networking (2021). Furthermore, his composition skills have seen him score films by directors such as Joachim Back, Wim Wenders and Vaughan Arnell.

Personal Life

Steve Ayson is an esteemed commercial director known for his cutting-edge film style and international recognition. His notable works include Clemenger BBDO Melbourne’s Carlton Draught Beer Chase and Speights Dance; Fosters Blonde “Dove Love” for Saatchi & Saatchi New York’s Fosters Blonde Dove Love commercial; Nike The Great Chase commercial; NZ Transport Agency Waka Kotahi poetic commercial defying road safety stereotypes to deliver powerful safety message; all under representation from both MJZ worldwide and 3and7 production companies respectively in both New Zealand and Australia. He is represented internationally by MJZ while both companies represent him here in Australia/New Zealand/Aussie

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